The holidays might not be the first time that comes to mind when your client thinks about selling a home—but in today's market, it may actually be one of the smartest moments to make a move. While many sellers tend to hold off until spring, current market conditions are creating unique opportunities for homeowners who choose to list during the winter months.
Less Competition Means More Attention
One of the biggest advantages of selling during the holidays is the significantly lower inventory. Most homeowners delay listing until after the New Year, which means fewer homes are competing for buyer attention. In a market where buyers are still actively searching—especially those motivated by job relocations, life changes, or tax considerations—a home has a better chance of standing out.
Buyers Are More Serious Right Now
Holiday-season buyers tend to be highly motivated. They're not casually browsing—they're ready to make a move. Whether driven by personal timelines or financial goals, these buyers often come prepared, which can lead to smoother negotiations and faster closings. In a slower, tighter market, serious buyers are incredibly valuable.
Cozy Homes Show Better
There's something powerful about the warm, festive atmosphere of a home during the holidays. Thoughtful seasonal décor, soft lighting, and a welcoming environment can help potential buyers imagine themselves living comfortably in the space. This emotional connection can have a strong influence on buyer decisions, even in a challenging market.
Interest Rate Volatility Creates Urgency
As mortgage rates fluctuate, buyers are becoming more sensitive to timing. When rates dip—even slightly—buyer activity tends to surge. Listing during the holidays positions their home to capture this demand, especially as buyers aim to lock in favorable terms before the new year.
How Knock Helps Homebuyers Achieve a Smoother, More Successful Holiday Sale
Selling during the holidays has advantages—but it also comes with challenges, especially when trying to time their sale and purchase in a shifting market. That's where Knock can make a difference.
With the Knock Bridge Loan™ or Knock Bridge Loan Plus, homebuyers can:
- Buy before they sell and move into their new home without the stress of living through showings, holiday disruptions, or temporary housing
- Make non-contingent offers that stand out—critical in competitive pockets of the market
- Tap into the existing equity upfront to cover home repairs, moving costs, and even mortgage payments
- Qualify more easily with Bridge Loan Plus, which removes the departing mortgage from DTI calculations for added buying power
- Sell the current home for top dollar since it can be prepped properly—no managing schedules or holiday chaos to work around
If you have a client thinking about selling this season, Knock can help do it on their terms—faster, simpler, and with far more flexibility.
Ready to explore options?
Check your client's eligibility and see if Knock is the right fit — helping them move confidently this holiday season.